by J.H. Bogran
Friday, July 29, 2011
Name that character!
Posted by Amy Sue Nathan at 7:50 AM 2 comments
Labels: opinion, writing craft
Monday, July 25, 2011
Writers: What's All The Fuss About Google+?
Google+: Should Writers Sign Up? My Recommendation: Yes! (Writer Unboxed)
Writers Who Want to Connect on Google+ (GalleyCat)
Writers' Hangouts in Google+ (Jason Sanford)
Google+ for Writers: Initial Impressions (Nick Dawes Writing Blog)
How to Have a Writers Hangout in Google+ (SFWA)
Google+ Hangouts for Writing Groups (GalleyCat)
Google Plus for Writers (The Juggling Writer)
What Our Writers Think of Google+ (The Social Penguin Blog - UK)
Posted by Amy Sue Nathan at 6:00 AM 1 comments
Labels: social media
Friday, July 22, 2011
How One Writer Navigates Social Media Waters Without Going Under
Posted by Amy Sue Nathan at 9:22 AM 5 comments
Labels: opinion, social media
Tuesday, July 19, 2011
A Borders Round-Up
I believe the best is yet to come in publishing, but I still find it sad.
Why Borders Failed and Barnes & Noble Survived (NPR)
Kobo Responds To Borders Liquidation (ZDNet)
Borders Liquidation a Headache for Landlords (Fox News)
Borders Competitor Mourns Loss (York Daily Record)
Borders Closing All Their Stores: Will Your Family Be Bummed? (Strollerderby)
Borders May Be Dead, But e-Reader Kobo is Still Alive and Kicking (Techcrunch)
Borders Closing: Another Nail in the Coffin for Brick-and-Mortar Retail? (AllBusiness)
Bad News for Borders -- and for Publishing (Knowledge@WhartonToday)
Bye Bye Borders: What the Chain's Closing Means for Bookstores, Authors and You (NPR)
Borders End To Have Ripple Effect Across The Country (Yahoo! Finance)
Posted by Amy Sue Nathan at 9:19 PM 1 comments
Labels: Borders closing, opinion, publication
Monday, July 18, 2011
Backspace Agent-Author Seminar
November 3 & 4, 2011 - New York City
Posted by Amy Sue Nathan at 6:00 AM 0 comments
Labels: Backspace Authors, conferences
Friday, July 15, 2011
The Times They Are a-Changin’
by Judith LindberghThe times they are a-changin’. I see it again and again. I’m no longer worried so much as bemused (or amused) at the wriggling that the entire book industry is doing right now, trying to find a comfortable fit in so many new and unfamiliar positions. I am wriggling, too, growing The Writers Circle even as I finish the fifth (YES, FIFTH!) draft of my latest novel. Clearly I’m not the type of author who can churn out a book every year. Teaching and supporting writers has become a vital, beloved, and invaluable part of my journey.
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| How we read (pronounce "reed") |
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| How We Read (pronounce "red") |
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| Or somewhere in between? |
Posted by Amy Sue Nathan at 6:00 AM 0 comments
Labels: e-publishing, internet, opinion, publication, self-publishing
Wednesday, July 13, 2011
Want to Promote Your Book? Beware of Pay-to-Play TV Talk Shows
by Kim Brittingham
If you're an author -- whether you sold your book to a publisher or self-published it -- you'd probably jump at the chance to talk about your book on national television. Who wouldn't?But beware of predatory producers of "branded entertainment" TV talk shows that are little more than glorified infomercials. They know how badly you want to promote your book to a large audience, and they'll use that desire to try and separate you from your money, to the tune of thousandsof dollars.
Not all the news-style or talk shows you see on television are legitimate. What do I mean by "legitimate"? I mean programming thatisn't paid advertising.
Most of us have seen those early morning infomercials on cable, selling everything from vacuum cleaners to shapewear. They're just long commercials, often orchestrated to look like "real" TV shows, sometimes with a host, a stage set inspired by the Today Show, and a clap-happy studio audience.
Most of us recognize that those audience members are paid actors, as is the host, and the guest is a representative of the product or service they're talking about and trying to sell.
Infomercial creators know that when people see products (such as books) discussed on news or talk shows, people take those products more seriously, or give them more weight, than if they merely saw them advertised in a commercial.
Most of us know commercials are paid for; we assume most stories on TV shows have been chosen by the show's producers because they offer some value to the viewing audience, whether it's information or just plain entertainment.
But there's a new generation of infomercial out there, and some are calling it "branded entertainment". Branded entertainment talk shows are essentially "packages" of lots of little infomercials strung together to look like an ordinary TV talk show.
One example is "The Balancing Act", a show that airs daily on Lifetime between 6:00 and 7:00 AM. The content on "The Balancing Act" is built around sponsor products. In other words, every segment you see on the show is a commercial. Somebody paid to put it on the air.
This kind of paid advertising does leak into "legitimate" television now and then, but the difference is this: legit shows derive most of their content from unpaid sources.
You certainly won't find a show like Today or Good Morning America charging authors a fee to be on their show. Take note: it doesn't work that way. But it is how "branded entertainment" works.
So here's a warning. If you published a book, self-published or otherwise, you may get an e-mail or phone call about being on guest on a TV show -- and at first blush, it may seem very exciting. But if the show reaching out to you is a branded entertainment product, don't be too flattered -- because what you're really getting is a sales pitch.
But how can I tell it's not a legitimate TV show? It's on a major cable TV network. It has a real web site. There are even celebrities on this show!
Just because it's on a "real" TV channel doesn't mean it isn't one big advertisement. Remember, traditional infomercials are on real TV channels too.
And branded entertainment products often incorporate celebrities. It's possible those celebrities bought time on the show just like every other sponsor, but it's more likely the show paid the celebrity to make an appearance, to give the show an air of legitimacy -- just as "The Balancing Act" features fitness expert Denise Austin.
Even if you don't know in advance, you can tell pretty quickly what kind of show you're dealing with when you get the "producer" on the phone. Most of us will be polite until we're sure, but as soon as your hunch is strong enough, you can simply ask: "Are you trying to sell me something?" (A better question, perhaps, would be "Do you charge your guests any fees?" In order to make what they're selling seem less like paid advertising, the show might give the cost of the spot a name, like an "appearance fee". They also do this to make authors who are inexperienced with the media think this sort of thing is normal. It's not.)
When you return that producer's call, here are several red flags that may indicate a sales pitch is forthcoming:
"Tell me about you." If the producer wants you to tell her about you or your book, be suspicious. Most legit TV producers will already have done their homework on you and your book, and they'll be inviting you on the show based on that information. If the producer is actually a salesperson, she probably doesn't have time to gather background on the hundreds of suckers she's baiting in a single day, which would explain her need to put the burden on you to fill in the blanks.
My, But She's Chatty. Is the producer taking a long, relaxed time to discuss the show, describe its history and background, tell how happy she is to be working there? Is she laying out an impressive picture for you? Be suspicious. Most legit TV producers don't have time for chit-chat. Furthermore, a legit show doesn't need to impressyou. They have a huge audience, and trust me -- if you don't want to be on the show, there are thousands of other potential guests who will. No legit TV producer needs to sell you on their show.
Ridiculous Time Slot. Does the show air in the middle of the night, or before 9:00 AM? This could indicate a branded entertainment product. Branded shows pay the network to air their show. It's cheaper for them to buy time in off-hours. And most networks have "real" entertainment filling regular day and evening hours anyway.
They Work With Self-Published Authors. I'm not trying to be a jerk here, but the fact is, most legit TV shows don't feature self-published books. It's extremely rare. So if the producer brags about how they give a platform to self-published authors, be suspicious. I'm sorry -- not my rules!
A saleswoman who called herself Brenda Felton attempted to sell me a spot on "The Balancing Act" for $5,900. I laughed at her.
It's true that an author gets something in exchange for her $5,900 "appearance fee". She gets to be on "The Balancing Act". Yes, it's national television. But it's Lifetime -- not NBC, not MTV, not FOX. Furthermore, it's 6:00 AM on Lifetime. It's one appearance on one episode. Is it worth $5,900? I don't believe it is.
You might think being able to say you've "been on national television" will be a boon for your resume, help get you on other television shows. But if nobody's heard of "The Balancing Act" -- or perhaps worse, if they know what kind of show it is, and when and where it airs -- it might have the opposite effect, maybe even make you look foolish. Besides, how impressive can it be when anybody with $5,900 can get on the show? It doesn't exactly set you and your hard work apart.
There are proactive steps you can take to promote your book, and I encourage you to give it your all. Consult with established, respected sources of information, such as Writer's Digest and SheWrites, for ideas. At the same time, stay alert to dodgy, pseudo-media opportunties from pay-to-play TV show predators.
Learn more about media manipulation at www.media-alliance.org.
Originally posted February 21, 2011.
Posted by Amy Sue Nathan at 7:53 AM 2 comments
Labels: internet, marketing and promotion, publication
Monday, July 11, 2011
How writing is like ironing linen
I was ironing a pale blue, linen, button down shirt — getting ready to meet friends for dinner. I flipped the shirt to iron the back, and smoothed the collar to iron it flat. I did the sleeves and the cuffs, the front, and checked it all again, making sure to get between the buttons (those buggers). And I wondered, on a thirty-minute drive to the restaurant, how was the shirt not going to be wrinkled when I arrived?
And then I remembered, linen is supposed to wrinkle.
As I finished ironing and packed away the spray starch, I thought about writing — and how it’s not much different than linen.
We want our writing to be smooth and pristine, but it’s supposed to have some wrinkles. Wrinkles add personality – make it real. Wrinkles – even in our faces — are signs of who and what we are and where we’ve been.
Wrinkles in writing can be anything from quirks in the method of how we do what we do — to the idiosyncrasies in our characters, language and voice. Often we aspire to writing that looks a certain way – and it’s not that we shouldn’t do our best and make things as perfect as possible. A little wrinkling means you’re not too uptight to live and write fully – to just be yourself and put yourself out there with the little bits that make you — and your writing — uniquely you.
How stiff and unnatural it would be to arrive in an unwrinkled linen shirt and how boring writing would be without the personal wrinkles of each individual author or book or character.
What are the wrinkles in your writing?
Amy Sue Nathan is the editor of STET and the only wrinkles she wants to discuss are the ones in her writing and linen shirts.
You can also find Amy at Women's Fiction Writers.
Posted by Amy Sue Nathan at 6:00 AM 3 comments
Labels: writing craft
Friday, July 8, 2011
Why We Write
Her most recent book is a memoir/self-help book called, Healing With Words: A Writer’s Cancer
For more information, please visit her website and blog.
Posted by Christopher Graham at 6:00 AM 3 comments
Labels: writing craft
Monday, July 4, 2011
Posted by Amy Sue Nathan at 3:00 AM 0 comments
Friday, July 1, 2011
It might be summer, but if you're looking for an agent, it's time to think about fall!
Backspace Agent-Author Seminar November 3 and 4, 2011 New York City
Now accepting registrations!
Early registration discount through August 30.
Save $120!
Two days of panel discussions and small-group workshops with ONLY literary agents on the program! Attendance limited to 100 authors. Register now!
Posted by Amy Sue Nathan at 6:00 AM 0 comments
Labels: conferences





















