Monday, October 3, 2011

Help East Harlem Get Its First Bookstore


Backspace sponsors 2 writers events every year in Midtown Manhattan to help aspiring writers reach their publishing goals. What better way to show our support for the book community as a whole than by helping to provide a new bookstore for New York City readers? Backspace just made a contribution to help East Harlem get its first bookstore - how about you?


Aurora Anaya-Cerda is the owner of La Casa Azul, an online bookstore. An anonymous benefactor has offered to match up to $40,000 in donations raised through October 24, 2011. So every donated dollar translates into two dollars that will help open a Latina-owned, independent bookstore.

From the website:

Grounded in Latino culture, La Casa Azul Bookstore is dedicated to providing cultural, and educational programs via literature and art in East Harlem. It is our vision to foster public awareness and appreciation of the arts by being a focal point where people come to find unique gifts and participate in culturally-based workshops that celebrate Latino traditions.

La Casa Azul Bookstore will sell new & used books, coffee, pastries, art, clothing and locally-made cards and gifts. A fresh stock of books by local and Latino writers will help solidify our niche as a purveyor of authors of local and regional interest. La Casa Azul Bookstore will cross-promote with local businesses to highlight the importance of sustainability & buying locally. We will continue to work with area schools and nonprofits to promote literacy in the East Harlem community.

More at La Casa Azul and on our conference website.



40K in 40 days campaign, La Casa Azul Bookstore from Lucha Libros on Vimeo.

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